Rochelle’s Boutique

I developed a cohesive visual and promotional identity for Rochelle’s Boutique, a small clothing boutique in Rhode Island, through photography, videography for Instagram, website imagery, and promotional email design. The target audience is fashion-forward individuals looking for unique pieces and a boutique shopping experience, and my role was to capture the brand’s aesthetic through high-quality visuals while keeping everything aligned across platforms. I used skills in photography, video editing, and graphic design, along with an understanding of branding, lighting, and layout. The biggest challenge was staying consistent across different formats, but I was able to create engaging visuals that elevated the brand and boosted interaction on Instagram and through email.