Rochelle’s Boutique

Concept- This project focused on creating a cohesive visual and promotional identity for Rochelle’s Boutique, a small clothing boutique in Rhode Island. The work included photography, videography for Instagram, website imagery, and promotional email designs to enhance the brand’s presence and connect with its target audience.

Target Audience - The target audience includes fashion-conscious individuals looking for unique, stylish pieces offered by a boutique shopping experience.

Role in Project - My role in this project was to capture the essence of Rochelle’s Boutique through high-quality photography and engaging videos that showcase the clothing and brand aesthetic. Additionally, I created visually appealing website imagery and designed promotional emails to align with the boutique’s branding and marketing goals.

Skills - I utilized a combination of photography, video editing, and graphic design skills to create a cohesive visual identity across multiple platforms. This involved an understanding of branding, composition, lighting, and layout design.

Challenges + Successes - A challenge was maintaining consistency across various platforms while catering to different formats and audiences. A success was creating compelling visuals that not only elevated the boutique's online presence but also increased audience engagement through Instagram and email promotions.