Recipe Cards: Lemons

I created a set of 10 lemon-themed recipe cards, each featuring a unique recipe along with a clock design shaped like a lemon to show how many servings it makes. The target audience is people who love to cook or bake, with an added appeal for home decorators who might display them. My role was to design something eye-catching yet functional, focusing on a layout that’s easy to read quickly, while using strong typography and illustration to bring everything together. The biggest challenge was balancing visual design with usability, but I was able to succeed by combining both into a cohesive concept that’s both decorative and practical.